At Etiqa, we believe in our brand promise of humanising insurance. We aspire to offer products and services that are simpler and more personal, yet relevant to what our customers need today. We keep our customers’ best interests at heart by placing people over policies in everything we do. We make a difference by doing it the Etiqa Way.
The name is unique, personified by our core brand idea of “Humanising Insurance”. The logo is dynamic, daring and distinctive. Yet, it holds strong to basic family values with the face reflected and the “TQ” representing our appreciation to you. Its youthful enthusiasm is apparent in the mix of upper and lower case letters which also reflects the approachability and accessibility of our organisation to our customers. The yellow and black signifies the link to our parent company, Maybank, and exemplifies our solid financial standing.
It is our aim to make insurance as easy, clear and honest as possible for our customers. In everything we do, we are driven passionately by our 4 attributes. The result is an Etiqa experience that’s all about you.