Etiqa spot with Hossan Leong references competitor with similar product

Etiqa spot with Hossan Leong references competitor with similar product

Marketing Interactive – 2 July 2018

Insurance company Etiqa Insurance Singapore has launched a new campaign to raise awareness on home insurance, and promote its latest home protection plan, Tiq Home Insurance.

The ad sees Hossan Leong giving information on the Tiq Home Insurance coverage, on top of the basic fire plan he owns after “cooking his house”. He then ends the ad by giving FWD’s ad spokesperson Michelle Chong a cheeky call, to ask about her “burnt collections” featured in FWD’s ad spot.

In a conversation with Marketing, a spokesperson from Etiqa said the team thought it would be interesting to add a little fun and “tongue-in-cheek” humour in its videos. When asked by Marketing if the last message in the ad related to FWD’s Home Insurance TVC (Fire), the spokesperson said:

“Yes, we love what they have done, and since both insurers are trying to raise awareness on home insurance and the differences between fire and home contents insurance, we thought that the little fun, tongue-in-cheek tag in our videos could be interesting for consumers.”

The spokesperson also added that its ads are designed to resonate positively with the local community, and deliver them in a light-hearted and humorous manner.

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