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Etiqa Insurance Singapore Launches Charity Pledge for new Takaful Products

Home / News / Etiqa Insurance Singapore Launches Charity Pledge for new Takaful Products
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Shirley Tan

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0.1 percent of first-year regular premium equivalent from Family Takaful products launched after 1 August 2025 will be donated to the Community Chest of Singapore

SINGAPORE – Etiqa Insurance Singapore, the insurance arm of Maybank Group, today announced a charity pledge linked to the launch of its latest Takaful products. Invest purpose, a new Shariah-compliant investment-linked plan designed for individuals seeking to align their financial growth with their personal values. It marks the latest addition to Etiqa’s strategic expansion of values-based insurance portfolio, following the successful return of Takaful to the Singapore market in January 2025. This launch comes shortly after Etiqa introduced Invest vista last month, for its financial advisory partners.

As part of this launch, for each policy sold, Etiqa will donate 0.1 percent of proceeds from first-year regular premiums of new Family Takaful products launched after 1 August 2025 to Community Chest.[1] This contribution made by Etiqa, at no additional cost to policyholders without affecting their plan benefits, reflects the company’s commitment to creating positive societal impact and reinforcing the Takaful principle of mutual support and shared responsibility. The amount donated for each policy can fund a week’s pocket money for a primary school student.

Combining Protection with Purpose

Values-based insurance includes coverage that addresses ethical, social, and personal concerns of customers. Benefits often include risk sharing among policyholders, purpose driven plans that combine protection with transparency.

“Today’s consumers are increasingly seeking to align their investments with their personal values — demanding products that deliver not only financial returns, but also a sense of purpose and social responsibility. Etiqa’s Charity Pledge, launched alongside our new Family Takaful portfolio, is designed for Singaporeans who want their investments to be a force for good, where every investment becomes an act of impact for the wider community. By combining the principles of values-based insurance with the act of giving, we are offering a pathway to purposeful wealth creation that resonates with a new generation of conscious investors,” said Raymond Ong, CEO of Etiqa Insurance Singapore.

Launch of Invest purpose

Invest purpose is a Shariah-compliant Investment-linked Plan that combines wealth accumulation with Takaful coverage through a values-based approach; simultaneously addressing the evolving ethical and societal needs of customers.

Key benefits of Invest purpose include:

  • Protection from life’s uncertainties: Takaful coverage for death and terminal illness, with the option to enhance protection through an additional rider.
  • Tailored flexibility for one’s financial journey: Policyholders can choose from premium terms of 10, 15 or 20 years, pause premiums without fees[2], and make two free partial withdrawals from year 4 of their policy.
  • A legacy of purpose: Policyholders canextend the spirit of giving by leaving a lasting legacy. They can nominate beneficiaries for living and/or death benefits or establish a Wakaf (charitable endowment)[3] to support meaningful causes.

To learn more about Invest purpose, please visit: www.etiqa.com.sg/invest-purpose

Invest purpose is underwritten by Etiqa and is a Takaful product certified as Shariah-compliant by Financial Shariah Advisory and Consultancy (FSAC) of Pergas Singapore.

Etiqa Insurance Singapore provides a comprehensive approach to serving the company’s diverse customer base through multi-channel sales. Invest purpose is available through Maybank Singapore while Invest vista is distributed through Etiqa’s own Advisory channel and financial advisory partners from August 2025.

[1] Donation of the amount equivalent to 0.1% of first-year premium received will apply for new regular premium Family Takaful (Life insurance) products launched by Etiqa Insurance Singapore after 1 August 2025. Policies must remain active at the time of the donation to Community Chest.

[2] The Premium-Free Period is a policy feature that allows you to pause regular premium payments without incurring a shortfall charge. Duration of the Premium-Free Period varies by policy year and your chosen premium payment term. Please refer to the policy contract for full details.

[3] Wakaf is an ongoing charity, a voluntary charitable endowment from one’s personal belongings or wealth in the form of cash/property for pious and religious causes.

About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

About Maybank Singapore

Maybank is the fourth largest financial institution group in ASEAN by assets. It has been ranked the Best Bank in Asia Pacific and Singapore by The Banker in 2023; and the number one domestic bank in Malaysia for trade finance, according to the Euromoney Trade Finance survey in 2024.

Maybank Singapore is one of the Group’s largest overseas operations and a Qualifying Full Bank in Singapore. As at 31 December 2023, Maybank’s total assets in Singapore were approximately S$80.26 billion. With strategically located banking branches and over 2,000 employees in Singapore, Maybank is well-positioned to provide highly personalised services and locally oriented solutions that will deliver more value to customers.

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Media Contacts

Shirley Tan

Chief Marketing Officer

shirley.t@etiqa.com.sg

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  1. I consent to Etiqa and its related, its agents, authorised service providers and marketing partners collecting, using, disclosing, and/or processing my personal data, in order to contact me about products and services marketed by Etiqa or its partners as well as benefits, promotions and rewards, via the modes mentioned or selected, and using my contact particulars which Etiqa may have in its records from time to time (including where applicable my Singapore telephone number(s));
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I expressly authorise and consent to Etiqa, its officers and employees at their sole discretion, to disclose any and all information relating to me, including my personal particulars, my transactions and dealings and my policies of insurance with Etiqa, to any of the following persons, whether in Singapore or elsewhere:

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  5. Any credit bureau, insurer or representative, for such purpose(s) that Etiqa in its reasonable opinion considers appropriate including but not limited to the purpose(s) of underwriting, customer servicing, investigation of Etiqa’s representatives and monitoring undesirable sales practices.

Eligibility Conditions

  1. The Insured, also known as the Applicant / Proposer, must be a Singapore citizen, Permanent Resident of Singapore or foreigner with a valid Work Pass, Student Pass, Dependant’s Pass or Long-Term Visit Pass.
  2. The Applicant/Proposer must be at least 18 years of age.
  3. For more information, please view our Policy Wording

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