Security alert: Stay vigilant at all times and beware of phishing attacks. For more information, please read more on our Scam Advisory page.
x
Join Etiqa’s survey to help us enhance our services! We’ve partnered research firm Kantar, and Etiqa customers may be contacted by their fieldwork team Joshua Research via 67970603 for feedback over the next few weeks.
 

Etiqa Insurance Singapore Launches “Live Ready With You” Brand Campaign that brings Readiness to Life in Uncertain Times

Home / News / Etiqa Insurance Singapore Launches “Live Ready With You” Brand Campaign that brings Readiness to Life in Uncertain Times
Share this page
Media Contacts

Shirley Tan

Chief Marketing Officer

shirley.t@etiqa.com.sg

Back to newsroom

Etiqa reaffirms its commitment to being there for Singaporeans during life’s unexpected moments, inspired by real-life experiences and emotional stories

Singapore, 15 September 2025 – Etiqa Insurance Singapore today unveiled ‘Live Ready With You’, a new brand campaign that explores the moments when life takes an unexpected turn and one is left unprepared.

‘Live Ready With You’ builds on Etiqa’s long-standing ‘With You’ narrative that shifts the focus to how preparation, protection, and partnership can empower people move forward with resilience and confidence through life’s uncertainties.

With life bringing rapid changes and uncertainty through unexpected circumstances, there is a growing need for reassurance and trusted support. ‘Live Ready With You’ speaks directly to this need, reinforcing perceptions that Etiqa is more than just an insurer, but a partner that empowers individuals to face the future with greater confidence. It also reflects Etiqa’s ongoing commitment to making insurance more personal by standing by customers, offering peace of mind, and providing support when it matters most.  

At the heart of the campaign are emotive stories that capture life’s unexpected turns, such as a sudden health scare, a surprise proposal, and a father torn between work and family, to a grandmother passing down her legacy and a traveller who loses his way. These moments are captured in a cinematic brand film comprising five vignettes, each illustrating that while life does not always go to plan, the right support can help individuals live ready for whatever comes next.

“Singaporeans are more financially aware than ever, yet there is still a sense of uncertainty about the future,” said Raymond Ong, CEO of Etiqa Insurance Singapore. “Readiness is not about having all the answers, but about having a trusted partner who gives you the confidence to move forward. Live Ready with You is our commitment to stand by our customers through life’s unexpected moments.”

The “Live Ready With You” campaign will roll out progressively across media channels starting 15 September onwards. Over a span of 12 weeks, the campaign will run across a mix of platforms including:

  • Digital channels: Including online videos, display and social platforms.
  • Out-of-home: Large-scale bus and Comfort taxi placements with exterior wraps and in-taxi screens, MRT stations, alongside premium digital sites such as Dhoby Ghaut and Bugis MRT, HarbourFront Twist, Downtown Aura pillars, Somerset 313 parapet, Beauty World Belle and bus shelter digital screens.
  • Owned channels: www.etiqa.com.sg/liveready and other customer touchpoints.

Campaign tagline: #LiveReadyWithYou

For more information, visit www.etiqa.com.sg/liveready

Share this page
Media Contacts

Shirley Tan

Chief Marketing Officer

shirley.t@etiqa.com.sg

Back to newsroom
Thank you for your application. Congratulations on insuring your new home! Please note that this complimentary home insurance policy is only successfully incepted when you receive your Policy Schedule and Welcome Letter from us. If you’d like to stack a higher coverage for your new home and a greater peace of mind, purchase Tiq Home Insurance with an exclusive 25% off with TIQRENO promo code.

Marketing Consent Terms & Conditions

  1. I consent to Etiqa and its related, its agents, authorised service providers and marketing partners collecting, using, disclosing, and/or processing my personal data, in order to contact me about products and services marketed by Etiqa or its partners as well as benefits, promotions and rewards, via the modes mentioned or selected, and using my contact particulars which Etiqa may have in its records from time to time (including where applicable my Singapore telephone number(s));
  2. I confirm and agree that my consents granted herein do not supersede or replace any other consents which I may have previously provided to Etiqa in respect of my personal data, and are additional to any rights which Etiqa may have at law to collect, use or disclose my personal data, unless my consent is withdrawn and notified to Etiqa.
  3. I can choose to withdraw my consent by submitting the Marketing Withdrawal Form at www.etiqa.com.sg or email to customer.service@etiqa.com.sg.

Personal Data Protection Terms & Conditions

I expressly authorise and consent to Etiqa, its officers and employees at their sole discretion, to disclose any and all information relating to me, including my personal particulars, my transactions and dealings and my policies of insurance with Etiqa, to any of the following persons, whether in Singapore or elsewhere:

  1. Etiqa’s related corporations or affiliates;
  2. Any of Etiqa’s contractors or third party service providers;
  3. Any regulatory, supervisory or other authority, court of law, tribunal or person, in any jurisdiction, where such disclosure is required by law, regulation, judgement or order of court or order of any tribunal or as a matter of practice;
  4. Any actual or potential assignee(s) or transferee(s) of any rights and obligations of Etiqa under or relating to my policy or policies for any purpose connected with the proposed assignment or transfer; and
  5. Any credit bureau, insurer or representative, for such purpose(s) that Etiqa in its reasonable opinion considers appropriate including but not limited to the purpose(s) of underwriting, customer servicing, investigation of Etiqa’s representatives and monitoring undesirable sales practices.

Eligibility Conditions

  1. The Insured, also known as the Applicant / Proposer, must be a Singapore citizen, Permanent Resident of Singapore or foreigner with a valid Work Pass, Student Pass, Dependant’s Pass or Long-Term Visit Pass.
  2. The Applicant/Proposer must be at least 18 years of age.
  3. For more information, please view our Policy Wording

Thanks for your interest.

Our Assurance Manager will reach out to you within 2 working days to assist you further.