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Etiqa Reiterates Clear Position on ILPs and Responsible Advisory Practices

Home / News / Etiqa Reiterates Clear Position on ILPs and Responsible Advisory Practices
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Etiqa Insurance Singapore notes the article in The Business Times “Capital Guaranteed Label for investment-linked policies misleading: MAS, Life Insurance Association” dated 1 June 2026 regarding the use of the term “capital guaranteed” in relation to investment-linked policies (ILPs). We would like to clarify our position to ensure that our practices are accurately represented.

Etiqa does not position or market our investment-linked policies as capital guaranteed products, nor approve of or endorse any comparisons between ILPs and CPF LIFE. CPF LIFE is a national annuity scheme that provides lifelong payouts and is fundamentally different in nature, objective and risk profile from market-linked insurance products. ILPs are inherently market-linked instruments designed to provide both insurance protection and investment exposure, and their values may fluctuate depending on underlying fund performance.

Any comparison between the two may lead to misunderstanding and does not reflect the intended purpose of either offering. All our official sales and marketing materials do not contain such comparisons. We have also reminded our financial representatives not to use unauthorised sales and marketing materials and to ensure that all product explanations accurately reflect the nature, risks and features of the plans being recommended.

We are fully aligned with the Monetary Authority of Singapore (MAS) and the Life Insurance Association (LIA) on the importance of clear, accurate and responsible communication to customers. We support ongoing industry efforts to strengthen transparency and ensure that customers have a proper understanding of product features, risks and limitations before making any financial decisions.

Etiqa will continue to work closely with regulators and industry partners to support initiatives that enhance consumer understanding and trust in financial products. We remain committed to upholding high standards of professionalism and customer-centric advisory practices such as communicating product features transparently, ensuring recommendations are suited to customers’ financial needs and risk appetites.

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I expressly authorise and consent to Etiqa, its officers and employees at their sole discretion, to disclose any and all information relating to me, including my personal particulars, my transactions and dealings and my policies of insurance with Etiqa, to any of the following persons, whether in Singapore or elsewhere:

  1. Etiqa’s related corporations or affiliates;
  2. Any of Etiqa’s contractors or third party service providers;
  3. Any regulatory, supervisory or other authority, court of law, tribunal or person, in any jurisdiction, where such disclosure is required by law, regulation, judgement or order of court or order of any tribunal or as a matter of practice;
  4. Any actual or potential assignee(s) or transferee(s) of any rights and obligations of Etiqa under or relating to my policy or policies for any purpose connected with the proposed assignment or transfer; and
  5. Any credit bureau, insurer or representative, for such purpose(s) that Etiqa in its reasonable opinion considers appropriate including but not limited to the purpose(s) of underwriting, customer servicing, investigation of Etiqa’s representatives and monitoring undesirable sales practices.

Eligibility Conditions

  1. The Insured, also known as the Applicant / Proposer, must be a Singapore citizen, Permanent Resident of Singapore or foreigner with a valid Work Pass, Student Pass, Dependant’s Pass or Long-Term Visit Pass.
  2. The Applicant/Proposer must be at least 18 years of age.
  3. For more information, please view our Policy Wording

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