Etiqa launches new home insurance, with first in-market features

Etiqa launches new home insurance, with first in-market features

Etiqa launches new home insurance with first-in-market features, endorsed by Singapore Boy, Hossan Leong

Singapore, 19 June 2018 – Etiqa Insurance Singapore has launched Tiq Home Insurance, a new home protection plan available for online purchase with premiums starting from S$28 annually. Providing flexible coverage with benefits designed to meet consumers’ needs, Tiq Home Insurance debuts in an exciting new campaign endorsed by ‘Singapore Boy’, Hossan Leong.

With benefits that are specially selected based on a 2018 consumer study on common household concerns, Tiq Home Insurance by Etiqa offers flexible coverage that translates into affordable pricing. The plan allows homeowners and tenants to choose their preferred sum insured for building, renovation and home contents across different period options. Value-added services such as 24/7 home repair assistance are included.

“At Etiqa, we want to enhance customers’ experience and create greater savings”, said Sue Chi Kong, Chief Executive Officer of Etiqa Insurance Pte. Ltd. “It is important to put ourselves in the shoes of our customers. As a homeowner myself, these are potential issues that I am concerned with.”

In 2017, almost 70% of 3,871 fire calls in Singapore originated from residential premises, according to SCDF’s statistics. Tiq Home Insurance addresses the immediate needs of residents in the event of a fire with S$5,000 cash allowance within 24 hours – a first-in-market feature that helps the insured get back on their feet quickly.

To enhance public awareness on home insurance, Hossan Leong, a.k.a. Singapore Boy, has also been chosen as the official ambassador of Tiq Home Insurance. As part of the campaign, Leong is seen fronting a series of light-hearted media broadcasts and tongue-in-cheek tags, conveying the importance of getting the right home protection.

Accidents do happen, but taking precautions can help to minimise one’s losses. Tiq Home Insurance by Etiqa assures homeowners and tenants that they have got their back covered. As the campaign’s slogan goes, “With Tiq Home Insurance, your home sure okay. Double confirm!”

For a limited time only, Etiqa Insurance is giving away a complimentary Google Home Mini with every purchase of the newly launched Tiq Home Insurance (5-year plan).

As the appointed insurer for the Housing Development Board (HDB) Fire Insurance Scheme in Singapore, Etiqa has been protecting more than 550,000 homes since 2009.

For more information on Tiq Home Insurance, visit


Appendix: Product Summary Table for Tiq Home Insurance

Building*$19,300 – $98,200$300,000 – $2,000,000Not available
Renovation*$25,000 – $150,000$100,000 – $1,000,000Not available
Contents*$30,000 – $150,000$60,000 – $150,000$20,000 – $100,000
Emergency Cash Allowance$5,000$500
Emergency Home Assistance
(applicable for plans of 3 years or more)
$200 and up to 4 times per year$200 and up to 4 times per year
Personal Legal Liability (Worldwide)$500,000$1,000,000$500,000
Valuables30% of Content Sum Insured30% of Content Sum Insured
Removal of Debris10% of Renovation Sum InsuredNot Available
Conservancy Charge$500Not Available
Unauthorised transactions on your stolen ATM or credit card$1000$1000
Multi-appliances Home Protector$700Not Available
Accidental Injury for Pet due to Insured Peril$500, with excess of $80Not Available
Family Accidental Death Protections$50,000Not Available


*Flexible coverage options available; subject to property type

Media contacts:
Audrey Liu
Manager, Brand and Communications
Etiqa Insurance Pte. Ltd.
Tel: +65 6690 4309

About Etiqa
Etiqa Insurance Pte. Ltd. is a licensed life and general insurance company registered in the Republic of Singapore and regulated by the Monetary Authority of Singapore (MAS). In July 2017, Fitch affirmed the company’s “A-” rating for its financial strength and stable outlook.

Etiqa has been protecting Singaporeans since 1961 with a range of general insurance solutions that constantly evolve to meet their ever-changing needs. As the appointed insurer for the Housing Development Board (HDB) Fire Insurance Scheme in Singapore, we have been protecting homes since 2009. In August 2014, we added a comprehensive suite of life insurance solutions to our stable of products.

Etiqa is owned by Maybank Ageas Holdings Berhad, a joint venture company that combines local market knowledge with international insurance expertise. The company is 69% owned by Maybank, one of Asia’s leading banking groups with more than 22 million customers worldwide in 20 countries; and 31% by Ageas, an international insurance group with 33 million customers across 16 countries and a heritage that spans over 180 years, with a focus to provide world class insurance solutions to consumers in Europe and Asia through market leading joint ventures.

At Etiqa, we believe in our brand promise of humanising insurance, by placing people over policies in everything we do. We are passionate about helping Singaporeans protect themselves and their loved ones today and helping them plan for a financially secure tomorrow.